Philosophy & Vision
![[Main visual] Philosophy & Vision](/en/vision/images/main_image_wave.jpg)
Purpose
Yamaha aims to contribute to the “Well-Being of People around the World.”
With our unique expertise and sensibilities, gained from our devotion to sound and music,
we are commited to creating excitement and cultural inspiration together with people around the world.
![[Thumbnail] Top Message](/en/vision/images/img_vision01.jpg)
![[Image] Yamaha Philosophy](/en/vision/images/img_vision02.jpg)
Yamaha Philosophy
The Yamaha Philosophy is the philosophical framework that forms the foundation for business management at the Yamaha Group.
Our goal is to consistently provide high quality products and services that exceed the expectations of our customers, and to create excitement and cultural inspiration together with people around the world.
![[Image] Value Creation Story](/en/vision/images/img_vision03.jpg)
Value Creation Story
The Yamaha Group is strengthening all of its capitals by creating Yamaha value and social value through its business activities. In this way, Yamaha aims to realize its management vision and fulfill its mission by pursuing a cycle that improves both brand and corporate value.
![[Image] Promises to Stakeholders](/en/vision/images/img_vision04.jpg)
Promises to Stakeholders
The Yamaha Group strives to improve satisfaction and to make effective use of our management resources to achieve sustainable growth in order to maximize its corporate value.
![[Thumbnail] Brand Promise](/en/vision/images/img_vision05.jpg)