Contributing to Society through Businesses that Enrich People's Lives
The Yamaha Corporation Group has chosen “CREATING ‘KANDO*’ TOGETHER” as its corporate objective and is endeavoring to contribute to the enrichment of people's lives through its business activities.
Since the commencement of Yamaha's business operations, it has helped to create kando in many venues and scenes as it has offered products and services related to “sound and music” as well as responded to a broad range of needs connected with music, education, and culture. Last year, Yamaha marked the 125th year since the commencement of its operations and started a yearlong commemoration of the anniversary from October. We have been able to continue our business activities over such a long period because of the support we have received from our customers who own and enjoy our products and services as well as our many other stakeholders. I would like to take this opportunity to express my sincerest, heartfelt appreciation to all of you.
On the occasion of this, the 125th year since Yamaha's commencement of its operations, we launched a new flagship lineup of grand pianos, the CX Series, worldwide on October 12, the date of Yamaha's establishment. This new grand piano series inherits the legacy of “pianos that truly sing” that Yamaha pursued in developing its top-of-the- line CFX full-sized concert grand piano. This new series aims for a natural resonance with rich overtones and a broad range of expressiveness while also pursuing for modern design that is simple beauty. We are confident that our customers who want high-quality grand pianos will be satisfied with the CX Series.
For us to win the support of our customers and continue to conduct business in the years to come, I believe one of the most-important requirements will be for Yamaha to contribute to society through its activities. As you may be aware, the Yamaha Music Schools, which have a history of more than 50 years, are currently providing music education services in more than 40 countries and regions around the world. In addition, we will also keep introducing our “family ensemble**” activities, which enrich the daily lives with family members through music. Today, there is a movement toward renewing people's awareness of the importance of family ties and human relationships. With the aim of contributing to society through music, in our “family ensembles” and other initiatives, we want to continue to progress step by step to help give birth to and nurture the warmth of kando.
In the years ahead, we at Yamaha want to place increased emphasis on our business activities that enrich the spirit and lives of people around the world.
January 2013
Mitsuru Umemura
President and Representative Director
Yamaha Corporation
Notes:
- * kando is a Japanese word that signifies an inspired state of mind.
- ** Family ensemble: This activity is a new way to enjoy music that Yamaha Corporation is suggesting. By enjoying music together with our family members, who are the closest to us, we can spend rich and rewarding hours, regardless of the types of instruments we play, the musical genres we choose, or the level of our musical skills. To spread the enjoyment of this quality time as our objective, we are offering opportunities for strengthening family ties through music by introducing families who are enjoying music together and developing related events.
