Contributions to Local Communities
Tours of Grand Piano Manufacturing Process
Kakegawa Factory, Yamaha Corporation
At Yamaha Corporation's Kakegawa Factory, the facility for grand pianos opens its doors to the public and a wide variety of people go there to visit, from musicians to families, school students and corporate personnel. Around 11,657 people took the grand piano tour in fiscal 2012.
Visitors to the factory pass through Harmony Plaza, where we display an early model grand piano that has been recognized as part of Japan's Heritage of Industrial Modernization. In the factory we introduce them to the assembly process for grand pianos using the latest equipment and craftsmanship, as well as our environmental protection initiatives.
Our goal in running these tours is to deepen the general public's understanding of Yamaha Corporation, and to provide the opportunity to experience the appeal of instruments and music. We also take requests from schools for tours and try to present different aspects to suit students of all ages, from elementary school to university, with themes including factories, industry and manufacturing.
Visitors observe a grand piano being made at the Kakegawa Factory
An exhibition at Harmony Plaza
Regional Contribution Activities by the Yamaha Symphonic Band
The Yamaha Symphonic Band , which was established in 1961, holds regular musical performances and pop concerts, on top of supporting the Yamaha Baseball Club at inter-city baseball tournaments. In addition, the Band performs at various other events in Japan and overseas, and appears in contests. It also does concerts as a form of social contribution. In fiscal 2012, the Band visited a special nursing home to perform and also played at an anniversary event at a local elementary school. In December, it conducted fundraising at a pop concert with the proceeds going to help recovery following the Great East Japan Earthquake.
Performance at a special nursing home
Performance at the 90th anniversary celebration at Hamamatsu Kita Elementary School
Collecting donations at a pop concert for the Great East Japan Earthquake
Consisting of employee volunteers from the Yamaha Corporation Kakegawa Factory, the Kakegawa All Stars concert band gives concerts for associations for the elderly in the region every year. The band also performs at the factory summer festival and at events within Kakegawa city, deepening ties with the local community.
Every September the band visits associations for the elderly in the region.
Performing at an event in Kakegawa City
Cooperation with Regional Interchange
Yamaha Corporation and local Group companies in China cooperated with events to celebrate the 30th anniversary of friendly ties between China’s Zhejiang Province and Japan’s Shizuoka Prefecture. Having business sites in both regions of Japan and China provided the perfect opportunity to support regional interchange. Visiting groups from Zhejiang Province were given a tour of the production process for grand pianos in Kakegawa while the mayor of Shizuoka Prefecture got to observe Xiaoshan Yamaha Musical Instrument Co., Ltd. Yamaha also lent its cooperation to a commemorative event, held in Zhejiang Province, in which Shizuoka Prefecture donate a grand piano to the province.
Regional Education Support Activities
The Yamaha Group supports education in various ways throughout the areas it has operations in, including factories and sales sites, through workplace experiential learning, tours of its facilities and dispatching employees to conduct lessons.
Contributing to the Local Environment
The Yamaha Group continues to help preserve the environment in regions where it has factories, marketing bases and other business offices, such as by picking up trash and through afforestation. We also collaborate on activities to prevent global warming in these regions.